Whether you are a government agency, handle the PR for a candidate or are a PAC, monitoring both earned and paid political media is a big and valued undertaking. Though there are a number of good resources for online and TV monitoring. Radio and podcast monitoring options are far more limited. A number of services and platforms offer radio monitoring, but they all primarily only track news/talk in major markets. This doesn’t allow you to capture interviews and mentions of candidates on alternative formats or smaller and more rural markets. You may even monitor for someone who is most interested in being heard in those under-monitored avenues. There is a fabulous option for monitoring these, but first let’s talk about why radio is important to monitor.
According to recent Pew Research, a higher percentage of listeners have shifted to online/streaming of their favorite stations. This was the result of the pandemic and the significant increase of working from home. According to a report published by Statista, in 2020 18% of consumers said they listened to more radio, finding it a preferred method for news.
During this period, there were a number of reports that indicated media trust as aa whole is shifting as well. For some, radio appears to be a more localized and reliable source. And we all know that DJs on a wide variety of stations have significant followings and are true influencers in their markets. So how do you capture ALL of the meaningful earned media mentions, no matter the station type or market size?
Easy. You call us at National Aircheck. We cover more radio stations than any other media monitoring firm or platform. More importantly, we customize coverage to assure that the stations critical to you are included. Making us even more valuable is the fact that we don’t require subscriptions (ad-hoc projects welcome) and we do all of the work for you.
Want to know more about our services and how we work? Excellent! We would love to chat with you. Just click here to book an appointment online for a 10 minute presentation. OR call or email Tena Hermance at 248-320-5475 or Tena@national-aircheck.com.
