Does Your Earned Media ROI Deliver Real Value?
Wisely, most businesses and brands today expect an ROI to be attributed to every expenditure.
Wisely, most businesses and brands today expect an ROI to be attributed to every expenditure.
In your mind, this type of need might be thought of as a “special project.”
Who says learning more about media monitoring terms can’t be entertaining AND wiseguy-ish?
When you’ve been in a particular industry for ages, you begin to assume the whole world speaks that industry’s language…
In the midst of the chaos we’ve been experiencing, consumer behaviors around media have been shifting.