Author Archives: Tena Hermance

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So how do you capture ALL of the meaningful earned media mentions, no matter the station type or market size?

If you had been living under a rock (does anyone actually live under a rock?) and didn’t realize that cable…

Validating Radio Media Tours is vital for assuring your efforts result in the best exposure.

If our monitoring had not been verifying their coverage, they would have taken everything at the word of the station…

Wisely, most businesses and brands today expect an ROI to be attributed to every expenditure.

In your mind, this type of need might be thought of as a “special project.”