If our monitoring had not been verifying their coverage, they would have taken everything at the word of the station (or RMT vendor) and moved on, having missed the valuable exposure that they’d planned and worked so hard to obtain.
We’ve vowed to post content that is informative, amusing, educational and even just plain ol’ thought-provoking. As the title may indicate, much of our content will lean into our specialty, which is radio monitoring, but it will touch on many things that are relevant to media monitoring, public relations and the industries and businesses surrounding them.
Our aim will always be to provide you with something valuable enough to be worth your precious time. Please don’t hesitate to share or comment, so that we know when we’ve hit the sweet spot (or an occasional sour note).