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Yearly Archives: 2021

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  2. 2021
Nov152021

Political Media Monitoring

Public RelationsNovember 15, 2021

So how do you capture ALL of the meaningful earned media mentions, no matter the station type or market size?

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Sep102021

IS THAT POSSIBLE WITH MEDIA MONITORING?

Media Analytics, Most Excellent News, Public RelationsSeptember 10, 2021

If you had been living under a rock (does anyone actually live under a rock?) and didn’t realize that cable…

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Jul122021

TOP 3 REASONS TO VERIFY RADIO MEDIA TOURS

Media Analytics, Public RelationsJuly 12, 2021

Validating Radio Media Tours is vital for assuring your efforts result in the best exposure.

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May132021

Agricultural Media Monitoring – Intro Case Study

Agriculture, Public RelationsMay 13, 2021

If our monitoring had not been verifying their coverage, they would have taken everything at the word of the station…

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Jan72021
Dollar signs signaling public relations earned media ROI value

Does Your Earned Media ROI Deliver Real Value?

Media AnalyticsJanuary 7, 2021

Wisely, most businesses and brands today expect an ROI  to be attributed to every expenditure. 

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